Water Free Holi!
By Dr Arvind Kumar
The festival of colors – Holi – is just about to come and preparations in this regard are already underway. We at India Water Foundation heartily welcome the reported move of the popular TV channel Star Plus’s decision to host the Water-free yet colorful Holi celebration. The best part about the Star Plus’s reported move of the Holi celebration is that there will not be any water wastage done. All the popular shows and their celebrities will be seen playing with Gulaal and flowers to conserve more and more of water. In this way the Star Plus’ will be setting a precedent for other TV channels to emulate and thereby contributing to water conservation. Even the Bollywood film industry should emulate this precedent and display water-free celebration of Holi in the films with the message that water is very precious and it should be conserved, not to be wasted and should be kept free from pollution. Since TV and films are the most powerful media of conveying good messages to the people hence its lead in water conservation can make significant contribution. Happy Holi!
