Relief for Flood Victims
By Dr Arvind Kumar
It is our bounden duty to help those who are in distress. Government relief measures take time to reach the affected persons because of bureaucratization and procedural wranglings. The Private Sector can play vital role in this regard by arranging food, medicines and other relief items through civil societies or of their own arrangements. Apart from shouldering their Corporate Social Responsibility, the Private Sector enterprises will earn people’s good will for their humanitarian and philanthropic assistance.